Friday 26 April 2013

Samsung Finally Launched its New Galaxy S4 Model in India

The leading smartphone making company Samsung has finally launched its brand new flagship smartphone, which is named as Galaxy S4 in India on 26th April. This launch is basically an integral part of the global rollout of the same device.
Samsung Galaxy S4

The leading smartphone making company Samsung has finally launched its brand new  flagship smartphone, which is named as Galaxy S4 in India on 26th April. This launch is basically an integral part of the global rollout of the same device. The Galaxy S4 has eventually gone on sale in the markets the United Sates (US) and some European countries.


Earlier Samsung hasn’t revealed what would be the cost of the device in Indian market. There were speculations that it might cost a little more than Rs 40,000. Today the South Korean technology giant launched the device in Indian market with a price tag of Rs 41,500. From tomorrow noon it will be available in retail stores as well as online for all common people.

The company stated that by the end of this month the newly-launched device will go on sale in over 50 countries. The experts are expecting that it will be able to take over the whole smartphone market with a very successful launch period. It has to be mentioned here that Samsung has eventually reported a profit of 42% in the last quartet, which is simply incredible.

Samsung has two different versions of Galaxy S4; the first one is powered by a Qualcomm S600 processor while the other one is powered by Samsung's very own 8-core Exynos processor. For the Indian market Samsung is launching the Exynos version of the Galaxy S4. This smartphone device will comprise of 2GB RAM and 16GB internal storage, which can easily be extended up to 64GB with the help of micro SD card. The device also has a 5-inch super AMOLED touch screen with Full HD compatible resolution. It has dual camera support too; the front can take 2MP images, while the rear camera is able to shoot pictures in 13 mega pixels.

Galaxy S4 is powered by Google’s very popular Android operating system. This new device is the successor to Galaxy S III, and the Korean giant company is aiming to sell at least 10 million Galaxy S4 units within one month of launch.

According to CyberMedia Research, Samsung is currently top smartphone making company in India, and it has a share of 43% in Indian smartphone market at the end period of the previous year (2012).

Presently Samsung and Apple are fighting hard for the top position in Indian market. Eventually Apple accelerated its operations in India last year with a few aggressive schemes, including price cuts on previous versions of iPhones. The main aim of the Apple was to boost up the sale numbers of its smartphones in Indian market. Samsung too responded well enough to hold its top position by introducing its own encouraging schemes, including zero interest EMIs and 15% cash back for several Galaxy devices on using a credit card.

Samsung is hoping to extend its lead over Apple in Indian market with this launch of Galaxy S4, as Apple doesn’t have any plan of introducing a new iPhone anytime soon.

The new Galaxy S4 has the top of the line hardware, and as per Samsung it has some unique features like multi-window view, smart stay and air gestures. It is powered by Android Version 4.2.2, and it’s fully customized with Touchwiz user interface.

Mr. JK Shin, who is the CEO of IT and Mobile division at Samsung, said, “At Samsung, we are committed to innovation and to our consumers... we innovate to give the products that meet their needs,"

Galaxy S4 will have to compete against HTC One too, as this new device of HTC has already received praise and thumbs up from several technology reviewers for its camera performance, design and a few other unique features such as Zoe. HTC One is priced at Rs 42,990 for the Indian market, and it is expected that it will be available by the end of April 2013.

Samsung has eventually made the buying of Galaxy S4 very much interesting, as with every single purchase of this device from the company’s eStore, the buyer will earn a special accessory bundle for absolutely free of cost. In fact various online shopping portals like Flipkart, Infibeam, and Snapdeal have put the model on sale with easy EMI options specifically for those people who aren’t be able to provide the full price at a go. 


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