Monday 11 March 2013

Google has Unveiled ‘Talking Shoe’, Technology Reloaded


The search engine giant Google has unveiled a unique pair of talking shoes with Adidas to add one more feather to its existing crown.
Google
The search engine giant Google has unveiled a unique pair of talking shoes with Adidas to add one more feather to its existing crown. The internet giant has already been developing Google Glasses, which is already creating quite a buzz in the technology world. It seems like that the Google Glasses is not the only ultra modern product that Google will offer in near future.

The tech giant has done this experiment with a pair of shoes to spotlight its very new advertising platform that will be called as Art, Copy and Code. So it is easily understandable that Google does not have any sorts of plan to enter into the footwear business with the idea of “Talking Shoe”.

Google eventually took a few pairs of popular sneakers of the famous footwear brand Adidas. After that the internet firm crammed the shoes in a small technology-sound computer, a gyroscope, speaker and Bluetooth and a pressure detector.

There are a few mind-blowing features which this talking shoe possesses. The features are quite amazing and unique too, so that it creates so much sensation and buzz around it. Suppose you are wearing the shoe then it will be able to predict what you are doing or what you are not. That’s not all for sure, as this talking shoe can also relay that information to your own mobile phone via Bluetooth connection. It can also relay it to you also via a speaker that Google has already installed in the top portion of the shoe.

The chief official of the advertising arts team of Google Mr. Aman Govil was there at the time of the product launch to answer a few questions about this new venture of the tech firm.  He told the news reporters that the said ‘Talking Shoe’ is an experiment in how a person can easily use connected objects to tell stories on the web.

Govil also explained a few features of it. He added that if a person manages to put what the shoe is already aware of with the help of an algorithmic logic engine, then it has the all sort of abilities to translate it into copy. This type of feature is very much new in the gadget market, and as usual Google is leading the world to a new direction all together on a step by step way.

The best part is if someone gives that copy to an energetic, confident and interesting copy writer, then it is highly possible that he/she could provide the shoe personality itself that will lead the shoe to be the trash-talking shoe, Mr. Govil added in his explanation.

First the big G unveiled the ‘Google Glasses’, and now it has come up with this ‘Talking Shoe’, that’s one of the main reason why I have added the word “Technology Reloaded’ into the title of this post.

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